Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the skill of designing (or re-designing) a web site so that search engines will rank it higher for a particular set of keywords. Roaring Aardvark Web Design provides basic SEO as part of our design services.

Search engine optimization (SEO) is the process of improving the volume of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO considers how Search Engine algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering, or crawling, a site. Other efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as "Black hat" SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings. Roaring Aardvark does not employ Black hat SEO techniques!

We will help to improve your search engine rankings through organic SEO techniques. This type of SEO takes time, but being natural, it will help you web site stay up in the rankings once it achieves a higher position. We can research selected keywords to find which words are used more frequently in Internet searches and then employ the use of those more popular words in our SEO efforts within the coding of your web site. We will also make recommendations to you to help you improve your content to compliment the SEO.

Pay per click (PPC) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, the advertiser's ad may appear on the search results page. These ads are called "sponsored links" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

Although somewhat effective, pay-per-click campaigns are expensive and time consuming. Roaring Aardvark Web Design does not set up or manage these types of SEO efforts.