Search Engine Optimization
Unless you work for or own an online business, chances are you've never heard the terms "search engine optimization" (SEO) and "search engine marketing" (SEM). Yet these two phrases - SEO (the effort by site owners to get their website ranked higher by search engines) and SEM (the use of paid advertising to gain prominent placement on search engines) are increasingly important vocabulary for businesses that seek to prosper on the web. Unfortunately, legitimate businesses are not the only ones gaining fluency with this new language. If anyone ever promises you top placement for your search terms in just a week or two, turn around and walk away - they are going to try and sell you on Pay-Per-Click advertising and that is not true organic placement.
As a part of our standard web design and development we incorporate basic Search engine optimization (SEO) practices to assist the search engines in finding your website. These include building TITLE and META tags based on your input and content and alt/title tags for all images.
Using organic and ethical methods of SEO, we can also take your website's optimization to the next level, improving the volume of traffic to a website from search engines via search results by researching your chosen keywords and strategically implementing them throughout your website. We'll help you re-write your website's content in order to please the powers that be and bring your website up higher in the search engines for your keywords.
